In the 1940s, the U.S. Forest Service was established to bring awareness to World War 2 and out of control forest fires. However, they needed a perfect mascot; a person would have been too boring, and a small beaver wouldn't have any impact. They needed something big that showed dominance in the forest ecosystem; a big black bear! That is how Smokey Bear, who has been guiding Americans through wildfire safety for almost a century, became an icon in American culture. After Smokey Bear was released, it was an instant hit appearing on television, classrooms, and merch. In fact, the 1950 New Mexico fire increased the popularity of Smokey even more by providing a living version of the character for children to look up to. Smokey has been popular for many decades and will continue to be for many centuries beyond; just remember, "Only You Can Prevent Wildfires!" Reason for Recommendation: Bringing the new young generation back in time to the 1940s, all readers will love learning about Smokey Bear's pathway to fame. Along with detailed and adorable illustrations, readers will get a deep dive into the creators of Smokey, the US Forest Service, the effort it took, and how much Smokey had influenced the post-World War 2 culture.
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